A chair you configure in the browser, in real time, at 60 frames per second.
Canberk Akay has been Partner & Technology Director at Hawk Gaming Chair since 2023, responsible for the product design pipeline and the 3D customizer that sits at the centre of the brand's site.
The customizer is a real-time WebGL configurator: a buyer picks materials, colours and module combinations and sees the chair rebuilt in front of them rather than flipping through a gallery of pre-rendered photographs. Getting that to feel immediate rather than sluggish is the whole engineering problem, and it is solved on the asset side — Draco and mesh compression bring model weight down far enough that the scene holds 60 FPS on ordinary hardware, and glTF-Transform handles the packaging.
Augmented reality is generated rather than hand-produced. A server-side pipeline compiles USDZ and GLB formats on demand, which means the same configuration a buyer just built can be placed in their own room through iOS Quick Look or Android Scene Viewer, with no app to install.
Commerce runs on a headless Shopify integration with custom checkout workflows, so the configurator is not a detached demo — the configuration a visitor builds is the thing they can actually order.
Real-time configurator letting users design and model their own chair configurations.
Server-side compilation of AR formats on demand.
Draco and mesh compression tuned to hold frame rate on ordinary hardware.
Custom checkout workflows wired directly to the configurator output.